Let’s be honest, brand ads can be intrusive and annoying. 

But in DJing, this is different. 

Indeed, the best way to sell a DJ product is to showcase it in action. 

This approach often leads to amazing DJ performances that attract millions of views and are worth watching over and over.

In this article, our team shares our favorite DJ ads of all time—whatever they were selling, we’re convinced!

Serato x Mix Master Mike

A performance 10 years ahead of its time

In this incredible Serato ad, Mix Master Mike shows off an insanely technical routine, highlighting just how far DVS technology has come. If anyone had any doubts about DVS and Serato before, the doubts were gone the moment this promo went out!

Pioneer DJM-S9 Reveal Video

“How many legends would you like?” Pioneer: Yes. 🤓

The DJM S9 caused quite a stir in the world of DVS mixers with its fresh design and groundbreaking features. For this occasion, Pioneer reunited the biggest DJ legends of the time to showcase everything this mixer can do!

Traktor x Craze

An iconic collaboration 

Getting DJ Craze for these promo videos was a genius move by Traktor. It's fast-paced and dynamic and we can't necessarily catch everything, but that’s what we love about it. And hey, it definitely makes us want to get whatever they’re selling!

Phase announcement video

The future is now!

First revealed at NAMM 2018, this video marks Phase's grand debut to the public. As a secret project that no one expected, Phase took the DJ world by storm. This video marks the beginning of Phase's incredible journey, which has since become the global standard for turntable DJs.

Denon DJ vs JFB vs Switch

The battle of two DMC champs

From the music selection to the technical skill and the overall showmanship, it's got it all. It's almost easy to overlook that this is actually a promotional video for Denon DJ. Mission accomplished!

Reloop Jockey 3 x DJ Angelo

Turntablism vs Controllerism

Turntablism, scratching, beatboxing…it's got so much going on, you have to see it to understand it! It's the kind of DJ performance you don't come across often these days, and it's brilliantly brought to life by the talented DJ Angelo.

Vestax x DJ Unkut

The perfect collaboration of the moment

How could we wrap up this list without mentioning an absolute classic? Back then, Vestax was a major player in the DJ world, and Unkut was the top DJ around. So, it only made sense for them to team up for a video, right? 😉